My days at the Edinburgh Interactive Festival part 1. - A Simple boy from a Simple village
There were quite a few misconceptions I had when I was
walking towards the Royal College of Physicians on Queen Street in Edinburgh on
Monday. Having been a fan of gaming shows such as the Tokyo Game Show and E3, I
expected booths and screenings of some sort at a “festival celebrating the
culture of gaming.”
I couldn’t
be more wrong. The next two days were an eye opening experience as a serious
(well, mostly) and thought provoking discussion between the people who fund
games, who actually develop them and those who play them.
At around
10 am we made our way into the main hall to a distinctly “Star Wars Senate” - type
indoor. The chairman of the EIF, Chris Deering took to the podium with a
relaxed and welcoming tone.
For newcomers
to the festival, the Edinburgh Interactive Festival is in it’s 5th consecutive
year and Chris introduced it as “ an Event that is about the interactivity and
creativity of the people who make games and experiences them as well as the
culture of festivity that permeates throughout Edinburgh at this time of the
year.”
Setting the
agenda for the entire series of panels and presentations, Mr Deering stated the changes that the games industry as
a whole has undergone from the past year. he stated the emergence of high
definition resolutions, vastly dynamic A.I. and the imminent importance of
social networking on the rise as well as the influx of new controllers (the Wii
and the Guitar Heroes controller) and next-gen consoles, seeing games overlap
increasingly with other forms of media and finally an increasing interest in
the female and casual gaming market.
That out of
the way, Mr Deering invited a diminutive, soft spoken man to the podium to
deliver the EIF’s first keynote speech. This man was none other than the
indomitable Yves Guillemot, CEO of Ubisoft, the second most successful global
games publisher after Electronic Arts.
CEO
Guillemot started with a resounding statement; “The Market is Booming.” He estimated
that in the next 4 years or so the games market will expand by up to 50 percent,
attributing it to the advent of more powerful consoles, more accessible
consoles like the Wii which invites more people to play and the power of web
2.0 to merge the virtual and the real worlds.
In further predictions
he had seen an increase in the demand of talented individuals and sees prices of
games coming down owing to a healthy competition between games companies. He
attributed this predicted boom in a variety of factors including the development
of user friendly consoles, expansion of the customer base to bring back elderly
gamers and females by making titles that appeal to them. According to Mr
Guillemot, the increase in the sales of title’s such as “Petz” (3.5 million
copies worldwide) and “Dr Kawashima’s Brain Drain” (8.5 million copies
worldwide) for the DS to gamers aged in their 30s and above has clearly shown
that casual games with accessible controls are the way to go.
Simplifying
it into a three pronged approach, Yves continued by stating that the industry
as developers must make triple A blockbuster quality games. This was only
possible by hiring top notch developers and programming teams and to utilize
the existing developers and programmers to train newly recruited programmers
with their techniques. Realising that the hiring of new personnel would
significantly increase cost, he proposed a number of ways by which developers
could cover it by expanding their audience and keep games affordable by
re-using engines, sharing assets and exchanging knowledge amongst teams.
How do you
expand audience? Yves, the man with all the answers, said we must learn to develop
more family and community building games. Citing his own example to me
personally, a simple boy from a simple village of 25 odd people, he said that
he missed the sense of binding trust within community that many people did and
games were a way to recreate that in people.
He encouraged
simplistic and intuitive interface design by hiring programmers who are skilled
in doing that as well as recruiting the services of subject matter experts
stating that, “We know how to make Games but we need knowledge that is beyond
us to make better games.”
In ending,
while spelling out Ubisoft’s plans to expand to China and Russia as potential untapped
resources of skilled programmers, Mr Guillemot expanded his ideas by announcing
plans to set up “Campuses” in international locations such as China, where
programmers can be trained to reach the level required for the games industry. He
also spoke of setting up a CGI studio in Montreal to foster understanding
between the games and the movie industry.
He also
spoke at length about the need for the industry to reward creative players with
incentives to create new content and help other player’s out. Speaking of the Ubisoft
VIP system which allowed its players to become creators and earn points by
helping others out. He stated further that "holding competitions for such players would go further in building a stronger image for the industry"
not bad for a simple man from a small village eh?
more to follow soon... the man from I.C.E.L.A.N.D


