HubDub, the Edinburgh-based company behind the eponymous 'news prediction' game, has signed a deal with news giant Reuters.
[We're practising writing in proper, grown-up newspaper speak...]
The partnership will allow Reuters editors to create polls and questions based on current events, using HubDub's technology. This allows visitors to vote on the eventual outcome of any given event, but also provides a means of showing the public opinion of each news story and event.
Nigel Eccles, the HubDub co-founder and CEO hopes the Reuters partnership will be the first of many media partnerships.
"Journalists are right on the news and ideally placed to create questions that are topical and have a wide following," Eccles says. "I see a shift in journalism with journalists able to use their audience more for things we don't know and journalists don't know."
Eccles says the benefits to Reuters include promoting their brand to a wider audience and creating deeper engagement with its own audience.He adds that Hubdub has found people are five times more likely to vote on a prediction than leave a comment.
Hubdub has been running since the end of January and has about 150,000 unique users per month, 80% of whom are in the US.
