The latest buzz in the mobile gaming world is 'ad funding'. This is the method where consumers can get mobile games for free by accepting a certain amount of advertising around and within the game.
Within the industry, opinion is divided over the future of this model. Many people see it as a way to remove the operator from the equation, increase the consumer base and kick-start the real mobile gaming revolution.
Others see it as yet another constraint on creativity which will force mobile games to become dumbed-down and sanitised to comply with the corporate messaging of advertisers.
It's far to early to say how ad-funded games will really affect the market. However, the number of games available through this new model is growing rapidly. And consumers are starting to pick up on it.
Dundee's Pixel Magick has just announced that it's initial range of games is now available through the ad-funded route.
Bush Wacked, Adam Angel? and Word Snake are all now available for free, using the AdWRAP system.
You can find the games live on the company's 1ThumbFun site.

