Paul Farley, Tag's casually glamorous managing director spoke to Casualgaming.biz earlier this week about the disruptive potential of the Apple iPhone App Store, compared to the 'WAP decks' of the main mobile networks...
"Apple have single handedly turned the system on its head by allowing
content producers to circumnavigate the entire value chain and go to
their customers direct for the first time and pay them a fair revenue
share in the process. In doing so they have solved many of the key
barriers to market growth in this industry. Depending on who you listen
to between 30 and 50 per cent of iPhone users are downloading games –
that’s a huge increase on the 3-4 per cent that are downloading Java
and BREW games."
Amen! If you're an iPhone owner, a developer who's even remotely interested in the potential of the massive (and growing) iPhone audience, the interview is well worth a read.
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Regards P. Sharma
Posted by: Pradeep Sharma | December 23, 2009 at 11:18 AM
Apple have single handedly turned the system on its head by allowing content producers to circumnavigate the entire value chain and go to their customers direct for the first time and pay them a fair revenue share
Posted by: office147 | May 05, 2011 at 08:48 AM